PRESS
Selected interviews and features.
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Profession: media artist
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For those seeking a new experience: how ROTOR turns acoustic waves into spatial art
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Ivan Nefedkin, Radugadesign: “The future doesn't need to be predicted — we have to create it ourselves”
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The artwork became an adaptable series in different colors and simulated movements of the objects.
STASH, May 2022about Alone Together, a motion art piece shown in New York, Shanghai and Manila -
Artificial intelligence, NFT and phygital: how digital art is developing today
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“A step towards the city of the future”
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Polyphonic and multispectral arts
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Our stage is a direct continuation of the scenographic revolution begun in “Victory over the Sun”.
Афиша Daily, August 2025about the “Square of Sound” stage at the Malevich festival - Showcase performances: multimedia technology in museum design
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“Lecturing where you studied yourself is pleasant on the one hand and nerve-racking on the other”
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The Russians who make shows for the NHL and NBA
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The sets stopped being a backdrop and became independent objects with their own value in the stage space, participants in the action as active as the actors.
Афиша Daily, August 2025about the “Square of Sound” stage at the Malevich festival -
Ivan Nefedkin on the future of design
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Ivan Nefedkin, founder and creative director of Radugadesign
- All the colors of Radugadesign: how to make money on large-scale multimedia shows
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Radugadesign interview for Light Design PRO magazine
Talks & podcasts
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Какой смысл быть вместе?
Ivan's talk at Sber's «Какой смысл?» conference about We Are Magnets: personal AI agents and how people and their agents connect.
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Студия мультимедиа дизайна
Ivan tells the Radugadesign story on Red Barn studio's podcast, hosted by Artem Boldyrev, covering immersive multimedia work, the shows for the NBA and NHL, and why design studios chase international awards.
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Дизайн-кейс станции БКЛ Рижская - загадочный ковёр-самолет. Иван Нефёдкин, Radugadesign
In season 2, episode 14 of MediaNation's marketing podcast, host Marina Shakhova talks with Ivan about the "flying carpet" design for Rizhskaya station on Moscow's Big Circle Line, how viral installations come about, phygital and the metaverse.
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Лекция Ивана Нефёдкина (radugadesign) в Школе дизайна // запись стрима vk hsedesign
In an open lecture at the HSE Art and Design School, "New media art and the development of the urban environment: the Radugadesign experience", Ivan walks through the studio's light, installation and urban-screen projects, working in China, and how the studio's process runs.