IVAN NEFEDKIN

Designer and Creative Director specializing in multimedia and new media art. He is the founder and Creative Director of Radugadesign, an international multimedia studio, and the creator of Generative Gallery.

Educated as an environmental designer, Ivan gained experience in interior design and architecture.

In 2007, he established Radugadesign, which quickly rose to prominence as one of Russia's leading design studios on the international stage. To date, the company has successfully completed over 500 projects, encompassing multimedia shows, media installations, and audiovisual content, spanning countries from Canada to China. Ivan plays a pivotal role as the Creative Director in most of the studio's projects.

In 2018, Ivan founded Generative Gallery with the goal of fostering the digital art market in Russia and spearheading international initiatives involving media artists from around the globe.

In 2025, Ivan launched We Are Magnets, extending his practice from visual media into artificial intelligence. The project gives everyone a personal AI agent in Telegram and reaches further still — designing the social fabric of a new world, where connection is built not only between people, but between people and their agents.

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